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【With the same author name:【Dong Zerui】 Found 2 articles】 /Page Order by: Asce Desc

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SPECIAL TOPIC | F270

Elderly Consumer Behavior: A Review and Prospects

Dong Zerui, Zhang Linjie, Fan Xiucheng

Population aging stands as one of the most distinctive features of contemporary China’s transformation and development. With the rapid increase in the elderly population, their consumptio...

First published at: Jul 20, 2026

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doi:10.16538/j.cnki.fem.20260430.101

Foreign Economics & Management, Vol. 48, Issue 07, pp. 41 - 63

营销 | F270

The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?

Dong Zerui, Du Jiangang, Meng Lu

With the implementation and promotion of the “Healthy China” strategy, health-related issues have received increasing attention from the corporate and academic communities. For...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191015.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83

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